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Privacy and Cookies

This privacy notice will explain what personal information we gather when you visit the Health Equity Evidence Centre ( and about cookies used on this site. It applies to information we collect about:

  • visitors to our websites
  • people who send an enquiry or register for our newsletter through the website.

What information do we collect and how do we use it?

When someone visits our website we collect standard internet log information and details of visitor behaviour patterns. This is to help us analyse visitor behaviour patterns and track visitor numbers so that we can monitor how it is used and improve it. We collect this information in a way which does not personally identify those using our website.

Specific personal information collected on this website


If you choose to sign up to our newsletter we will collect your contact details. This allows us to send you newsletters with news and updates about HEEC and other relevant information. You can unsubscribe from this newsletter at any time by clicking the ‘unsubscribe’ button found in every newsletter.

We share this information with Mailchimp in order to manage our newsletter subscriptions. Mailchimp may also use this data, as well as information about your device and usage. For more information see the Mailchimp privacy policy.

Contact us form

When visitors make an enquiry on the site, for example through the contact us form, we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

Google Analytics

We collect data about visitors from Google Analytics, our website analytics provider, to learn about site traffic and activity. We collect this data so that we can better understand how visitors are using our website and improve our service. We will retain and evaluate information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive. Google may also use this information for its own purposes. For more information about how Google use and store this information please see the Google privacy policy.

What data do we collect?


If you choose to sign up to our newsletter via Mailchimp we will collect the following information:

  • Email address (required)
  • First name (required)
  • Last name (required)
  • Job role
  • Organisation

We share this information with Mailchimp in order to manage our newsletter subscriptions.

Google Analytics

This website collects personal data to power our site analytics. We analyse this data in a de-personalized form. Data collected include:

  • Information about your browser, network, and device
  • Web pages you visited prior to coming to this website

This information may also include details about your use of this website, including:

  • Clicks
  • Internal links
  • Pages visited
  • Scrolling
  • Searches
  • Timestamps

We share this information with Google Analytics, our website analytics provider, to learn about site traffic and activity.

How do we collect your data?

We collect data and process data when you:

  • Use or view our website via your browser’s cookies.
  • Voluntarily complete the newsletter sign-up form.
  • Voluntarily complete a contact us form.

How do we store your data?

Your data is collected and stored for us by Mailchimp, Google, and HEEC. Your information is stored on their servers. Please note that this may require information to be transferred to countries that do not have the same data protection laws as the country in which you initially provided the information. For more information about how these companies handle and store your data, please see their privacy policies below.

How long will my data be stored for?

Data collected by Google Analytics will be held for 26 months. Information provided when you sign up to the newsletter will be stored until we receive notice from you that you would like us to change or delete this information. If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

What rights you have over your data

You can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Privacy policies of other websites

This website contains links to and from the websites of third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please read these policies before you submit any personal data to these third party sites.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Changes to our privacy policy

We keep our privacy policy under regular review and display any updates on this web page. This privacy policy was last updated on 1 December 2023.


Cookies are small text files placed on a website visitor’s computer or device, which identify it to our server. Cookies do not identify individual users, only the computer used. They are widely used in order to make websites work more efficiently, as well as to provide certain information to the owners of the site.

You may delete and block all cookies from this site. Most web browsers allow some control of cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them from your computer, see below and visit

Each cookie used on our website has a range of different purposes. Some cookies will be necessary to enable basic functions on our website. Others are for your convenience, for example, if you leave a comment on our site you may opt in to saving your name, email address and website in cookies so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Google uses cookies for preferences, security, processes, advertising, session state and analytics. For information about the cookies dropped on your device by Google see How Google uses cookies and Types of cookies used by Google.

How to disable cookies

Your web browser will have an option you may select that will block cookies. Below are links to information about popular web browsers and how to block cookies using them.